Social Networking Perceptions and Experiences †MyAssignmenthelp.com

Question: Discuss about the Social Networking Perceptions and Experiences. Answer: Introduction: The business environment has changed and is continuing to change fast. As technology continues to advance management, the use of social networks in business can no longer be ignored. Without social networks business no longer records high sales. Social networking is part and parcel of every business today. Over the years the use of social network working has enabled businesses to promote their brands. Businesses have also been able to connect with customers giving instant services online and getting clients feedback for purposes of making more improvement with regard to service delivery. Social networks are the new ways of doing business. Sharing and connecting different people to different products is the new method in the business environment. Competition is also stiff and the use of social networks is a must for all business. The need or a stronger relationship especially between businesses and their customers is also on the rise. With this objectives, all lined up a business has to be innovative and have the highest affinity towards technology. Todays business environment has seriously changed. It is nearly impossible to imagine doing business without the internet. A business that is outside a social network is as good as being out of business altogether. Despite the fact that social networking is here to stay, there is still some level of debate as what its advantages and disadvantages are. Several business leaders are still missing out on what exactly constitute social networking. There is no clear understanding of social networking and how business can apply it. This paper, therefore, looks at the advantages and disadvantages of the social network. It seeks to bring a clear understanding of the use of social networking. Statement of the problem Business competition is on the rise across the globe and the need to connect with customers and stakeholders are defining today's business. Social networking has, therefore, become prevalent not only in business but also amongst the general public. The objective of this study is to help understand social networking by looking at the advantages and disadvantages of social networking for businesses. This will help business to understand how social networking can be used by eliminating the raging confusion with regard to social networking in business. Other objectives include: To help business promote their brands and image To help business enhance their communication To help businesses apply social networking appropriately in order to serve customers. To help business improve their service delivery Several studies have been conducted. All these studies have been productive but there is still a lot that still needs to be done. Social networking Management still needs a comprehensive coverage. Technology is also not static, it keeps on changing and this leads to the emergence of new issues which needs attention. The many choices that social networking offers can be confusing if not fully explored and documented. In the business environment today, a lot of different changing aspects are on the rise. With these changes, it is possible for confusion to reign in such circumstances. Taking all these aspects into consideration, it is important that social networking is defined and well-studied for purposes of helping new startups as well as established organizations. Literature Review Social networking is a piece of digital real estate according to Ceglarek Ward, (2016 p. 31) in that it helps a business to show itself to the world and to let the world know about it. It connects business to the world. This way it helps promote a business and bring about achieving goals more effectively. The major point of concern in this particular paper looks at how social networking can be used creating connections. These connections are essential in bringing about interactions. Businesses seriously really need to interact with customers. Lack of interaction can be devastating. Without interacting with customers Management, the business cannot understand the mood of their customers, their concerns, desires, and complaints. Businesses find it easy to identify and correct mistakes speedily. This way, a business can save its name and image from damage (Cummings Dennis 2016). Social networking is a powerful promotional tool for business. For purposes of improving conversion rate, t he use of social networking is inevitable. The sharing of comments, allows business to connect and effectively interact with their respective customers. By complimenting a companys services, a company gets to build its image and gain more authority. On the other hand based on information users of social networks post publicly to various platforms such as Facebook, Twitter, blog posts, it is evident that in the event that a discussion forum reveals some aspects of company negatively such as its services, then that particular company can move swiftly to address the problem before it grows (Cummings Dennis 2016) An organization may use social networking to demonstrate to its customers the kind of services it offers. The very advantage of social networking is that it helps an organization to quickly address customer relations and apologize as soon as possible. Every business is unique. Every business has different goals and different objectives. Besides business may also have the different target demographic, various histories as well as the varied competitive marketplace. The importance of analyzing social media arises from the fact that business cannot compete effectively today without social networking. Todays business environment is so competitive such that it needs a lot of connections. A business that is sure to survive is one that uses social networking appropriately and effectively. A proper use of social networking needs the proper understanding of how social networking operates. Moreover the fact that social networking is dynamic and constantly evolving as technology advances also make it important to study social networking keenly and into details. This is helpful if a business is to keep up with constant changes, challenges, and new findings that are significant in bringing about powerful influences a companys social networking success rate (Cummings Dennis, 2016) Methodology This section of the paper will deal with projects overall framework, the sampling frame as well as the necessary procedure to be applied, It will also handle data collection methods, the research questions of this project and the hypothesis to be tested in the entire project as well as the projects procedure for analysis. The use of social networking in business is the key to achieving a businesss revenue goals and productivity despite the lack clear understanding of the entire concept by various business stakeholders. What are the gains of social networks in business What are the drawbacks of social networks in business What are the measures to take so as to address the drawbacks of social networks in business Management? How beneficial is social networking to business today Sample, sampling frame and sampling procedure The sampling frame for this project will consist of business stakeholders preferably managers. The total sample with be composed of a total of 60 business managers. This respondent will be selected based on the number of years the business has been in operation. Only those who have tried to use social networking will be selected who will be interviewed. 50of these business managers from upcoming business and startups will be selected and 50 other business managers from a well-established business according to Choi (2016). Data will be collected by the use of questionnaires. The best way to reach the target respondents much faster will be through the use of emails. Emailing respondents has proved to be the most convenient method of data collection over the years. This is due to the fact that it minimizes traveling expenses as well as time wasted in while waiting for appointments to materialize (Orcher 2017). As compared to other methods of data collection, emailing respondents stands out to be the most effective in today's busy environment where time is a scarce resource. It makes it easier to reach respondents from various geographical backgrounds. Questionnaire that are well structured will be mailed to the respondents. This will enable the collection very comprehensive information. Social networking can only be understood if the required information is collected well. For purposes of carrying out analysis, this study will employ the use of SPSS - a statistical package of social scientist. The use of primary data will be profound in this particular research. According to Sudheesh, Duggappa, Nethra (2016, p. 631), primary data is the most appropriate data to use in carrying out analysis since it is free from bias. Unlike secondary data, primary data is free from unnecessary correction. The cases of doctored data is also minimized. This study particular study assumes that all the business managers will cooperate and respond to the emails as fast as possible with correct information. Strengths and limitations of the study This study will use primary data so the possibility of arriving at a conclusion based on doctored data will be non-existent. One the other hand, some of the limitations of this particular study arises from the fact that some of the respondents may at times not respond. Others may not give a true reflection of their experience with social networking which may affect the overall analysis. However, the questionnaire will be designed in such a manner as to avoid these limitations. References Sudheesh, K., Duggappa, D. R., Nethra, S. S., 2016. How to write a research proposal?. Indian Journal of Anaesthesia, 60(9), 631. Choi, Y. 2016. Social networking perceptions and experiences in todays business. Race Ethnicity and Education, 1-13. Orcher, L. T., 2017. Conducting a survey: Techniques for a term project. Routledge. Cummings, J. and Dennis, A., 2016. Enterprise Social Networking Sites and Knowledge Sharing Intentions in Virtual Teams. Ceglarek, P.J. and Ward, L.M., 2016. A tool for help or harm? How associations between social networking use, social support, and mental health differ for sexual minority and heterosexual youth. Computers in Human Behavior, 65, pp.201-209.